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Yearly Archives: 2016

Rokeeto Website Content By Shalini Sunkuru

weavingthoughts Portfolio, Rokeeto April 25, 2016 Leave a reply

(Rewrite of Apple’s iPhone SE page as a dummy piece. Apple is NOT related to us in any way and  this piece wasn’t ordere by them)

The New iPhone SE – Small. But. Powerful.

We present Apple’s latest iPhone, the iPhone SE. You’ll find it small and handy with its 4-inch Retina display. Nevertheless, It is still the most powerful 4-inch phone yet!

We designed it, so you love it. The iPhone SE runs on the Apple A9 mobile chip for its microprocessor. The same one used in the iPhone 6s. And then there is more. You can capture your precious moments with the high-resolution 12-megapixel iSight camera. And of course, relive moments from your life as this iPhone supports 4K videos and Live Photos.

Handy Design With Smart Looks

This little iPhone will fit comfortably in your hands. Plus, it is beautiful! Its luxurious finish can be attributed to our use of bead-blasted aluminum. Add a little more to the style-factor! You have matte-finished chamfered edges, and a color-matched logo etched in stainless steel.

A9 – Powerful Technology At Its Core

Most importantly, the iPhone SE is very powerful. Very. You have a fast and responsive interface in your hands. We fitted it with A9, one of the most powerful mobile chips that exist today. It is the same chip that powers iPhone 6s.

So, get ready for indulging in exciting games and apps with the A9’s superior console-class graphics.

New Age Features With M9 Motion Coprocessor

In addition to the above, the A9 chip houses the M9 motion coprocessor. This can collect sensor data from the accelerometer, gyroscope, and compass.

Use it to track your daily activities like running, walking and sleeping. A little aid for your fitness regime. Also, wake Siri up without touching your phone by just saying ‘Hey Siri.’

Capture Details Of A Moment With The 12 MP Camera

Just like the iPhone 6s, this too has a high-resolution 12-megapixel camera. Take very clear and sharp photographs, as good as any camera. Capture 4K videos with a resolution of up to 4 times that of HD.

Make Your 12 MP Image Alive With Live Photos

Breathe life into your still photographs with just a finger click. With our Live Photos, watch your images turn into beautiful snippets of motion and sound. And relive your memories again.

More Natural Selfies With Retina Flash For Facetime HD Camera

Enjoy bright selfies even when there is not much light. Our custom display chip makes the retina display for your Facetime HD camera flash three times brighter. Enjoy more natural images in life-like colors because of our True Tone flash.

Keep Your Photos And Videos Safe in iCloud Photo Library

Store all your photos and videos in the iCloud Photo Library. Access them from any of your devices, edit them and keep them up to date.

Secure Your iPhone SE With Touch ID

Protect your phone with your fingerprints. Unlock it with a simple touch. Yet. Keep it as secure as it can ever get. Also, use Apple Pay coupled with Touch ID to make very secure payments.

Better Connectivity And Faster Wireless

Experience superior quality wideband calls and worldwide roaming because of the greater number of LTE bands. Download games and apps faster. And browse the web at lightning speed. Use our Bluetooth technology and connect well with other devices like your Apple Watch.

iOS 9 – The Foundation Of Your iPhone

Better optimized than ever before, our iOS 9 offers a beautiful, secure, and easy to use interface, along with the most feature-rich iOS yet! There are useful inbuilt apps for you. And also the App store with an umpteen number of apps to choose from.

Choose a few add-ons from our collection of nice accessories for your iPhone, give it a smarter look and delve into the power packed features that the new iPhone SE has to offer.

Rokeeto SEO Review By Shalini Sunkuru

weavingthoughts Portfolio, Rokeeto April 25, 2016 Leave a reply

Samsung Galaxy S7 Edge – The Handsome And Muscular Hunk!

Samsung has proved itself once again! The Samsung Galaxy S7 Edge is a perfect combination of good looks and great performance.

The S7 Edge looks cool like other smartphones from Samsung’s Galaxy lineup. Add some more subtle curves, and you have a comfortable smartphone. They have made it waterproof and dust-resistant like the Samsung Galaxy S5. So, you’ll love it.

How Has The Samsung Galaxy S7 Edge Changed Compared to Previous Galaxy Phones

Samsung has improved upon the design of its flagship smartphone, the Galaxy S6. It’s sleek. It has subtle curves. It looks great. It feels comfortable.

Think of the features you missed since Galaxy S5. Samsung has brought them back. Yes. Galaxy S7 Edge is waterproof and dust-resistant. And it also comes with a micro SD card slot. Yes. That has finally happened. Way to go Samsung!

With a drastic improvement in the battery, Samsung has hit the right chords. This new smartphone is crazy fast to cherry the cake.

How It Fares In Comparison To Apple’s iPhone 6S Plus

Samsung’s Galaxy S7 Edge Plus is a tough competitor to Apple’s iPhone 6S Plus.

• Samsung has tweaked its design in the right spots. Metal alloy and 3D Glass blend seamlessly to create a far better-looking smartphone than the iPhone.
• Super AMOLED panel technology gives the Galaxy S7 Edge’s LCD, better contrast and more accurate colors than the iPhone 6S Plus.
• Both are equally powerful. Samsung’s Exynos 8 is as powerful as Apple’s A9 CPU.
• Though the iPhone can capture more accurate photos in bright daylight, the Galaxy S7 Edge takes brighter, clearer and faster pictures in dim light conditions.
• Android 6 may be more advanced than iOS in more ways than one. However, Apple’s iPhone is more in sync with its software, iOS 9.

Is the Samsung Galaxy S7 Edge Really That Great?

Samsung has taken care of this. You can see some very useful features in this new phone. From looks to performance, you can feel the improvement.

Designed To Look And Feel Beautiful

Samsung has crafted the Galaxy S7 Edge with high-end components. With the help of 3D thermoforming, they melted 3D glass. And gave it subtle but perfect curves. Curves on its rear make it comfortable to hold.

As an add-on is its convenient screen size. Compared to the 5.1-inch Galaxy S7, the Edge version has a screen size of 5.5 inches.

Samsung’s Galaxy S7 Edge Is Weatherproof!

What more can you ask of a phone’s design! Your Galaxy S7 Edge is waterproof. And resistant to dust too!

It can be safe in up to 1.5 m of water for 30 whole minutes. So you do not have to think twice before pulling out your phone in rain and snow.

Be careful to have it dry, though, before you plug it in for charging!

An Incredibly Well Performing Dual Pixel 12MP Camera In Your Hands

Samsung’s Galaxy S7 Edge is the first smartphone to feature a dual pixel camera. Its image sensor has a brighter lens, the F1.7, and larger 1.4m pixels. Now take photographs with great clarity, in light, and in dark.

Bring Your Photos And Panoramas To Life

A new feature! An elegant one at that! You can now bring your panoramas to life. Watch your panorama as a series of graceful movements. And that too with just a swipe or a pan.

With motion photo, bring your photos to life. Watch the three seconds before the image and choose the still you like most.

Powerful Performance

According to an analysis in GSMArena’s latest review of the phone, it has proved to be one of the most powerful smartphones today.

Is Everything So Nice About Samsung’s Galaxy S7 Edge?

Well, there are just a few pitfalls like,

• It is expensive
• You need to handle it with care. Protection cases may feel like a compromise with its stylish looks.

However, the Samsung Galaxy S7 Edge is a great smartphone to own. It is in fact worth its money. You can boast of owning a beautifully designed smartphone. And that too, one of the most powerful ones in the market.

Primary keyword: Samsung Galaxy S7 Edge (6 times including title)

LSI keywords:

Variants: Samsung’s Galaxy lineup, Samsung S5, Galaxy S7, Galaxy S7 Edge, Samsung’s Galaxy S7 Edge, Galaxy S7 Edge’s, Galaxy S7 Edge

Synonyms/Antonyms: previous Galaxy phones, flagship smartphone, in comparison to Apple’s iPhone 6s plus, super AMOLED panel technology, Samsung’s Exynos8, Apple’s A9, dual pixel camera, GSMArena’s latest review of the phone, iOS 9, Android 6

Rokeeto News Rewrite By Shalini Sunkuru

weavingthoughts Portfolio, Rokeeto April 25, 2016 Leave a reply

Much Needed Words Of Assurance From The Center

Students at the National Institute of Technology, Srinagar have been assured by many political figures that their safety is of prime concern. The center has taken steps to ensure that the college continues to work normally. The ministers are trying to make students feel safe on campus.

Cricket Leads To Crisis

It all started on the 31st of March when India lost the semi-finals of the World T20 Cup. The defeat in the match against West Indies saddened Indians.

At such a time, a handful of locally residing students of NIT Srinagar celebrated India’s loss with a few crackers.

Other students were infuriated by this. They reacted with protests. This led to a clash between students, now divided into two groups.

Authorities Shut College Down

The protests continued. Students tried to hoist the Indian flag at the administrative block of the college. Both groups of students shouted serious slogans.

The campus no longer felt safe. The administrative authorities of the college had to close the campus down.

It remained closed from Saturday, 1st of March till the following Monday.
With tight security both from the local police and from paramilitary forces, the college reopened on Monday.

Further Protests

Despite the presence of security forces, fresh protests were carried out by students.

Students from the non-resident group expressed their desire to leave the college and head back home.

Clash With The Local Police

Attempts by the police to calm the angered students resulted in more chaos.

A few students who were protesting pushed a senior police officer. Police then had to use the force of lathi-charge. A few students were injured.

The Center Steps In

To ease the tension at the campus, the Central and State Ministry are trying to make the campus safe for students. There have been assurances by a few ministers that the campus will be safe again.

Can Students Feel Safe

Some of the steps taken by the HRD Ministry with proper employment of security forces can help students feel safe again. The following are some reasons to feel safe:

• Assurance from Home Minister Rajnath Singh
• Assurance from Chief Minister of Jammu and Kashmir, Mehbooba Mufti
• Assurance from HRD Minister Smriti Irani
• Visit by a team of director-level officers from the ministry.

The Home Minister has spoken to the J&K Chief Minister, who has also assured that the college will be back to normal soon. HRD Minister Smriti Irani has also spoken to the Chief Minister regarding the same.

The team of officers from the HRD ministry has spoken to students and tried for reconciliation. They are trying to bring back the students’ confidence in the safety of their premises.

Inquiry Into The Incident

The Chief Minister has also assured to conduct an inquiry to know more about how it all happened. Those responsible could then be addressed to.

All the above and ongoing attempts to restore safety should make the students feel safe again. Life at the college on the banks of picturesque Dal Lake should come back to normal.

Rokeeto SEO Article By Shalini Sunkuru

weavingthoughts Portfolio, Rokeeto April 25, 2016 Leave a reply

Fast Food Chains – Bustling Hubs Of Modern Indian Cities

Whether you want to grab a quick meal or hang out at a party with friends, you are sure to think of fast food chains. They are convenient, quick, happening, and friendly on the pocket as well.

Every minute rushes past in today’s life. ‘Fast’ is the new mantra of life. And chains of fast food have come as a blessing to aid us in whizzing through busy days.

Good At Providing Fast Service

Fast food joints may not have extensive table service like big restaurants. But they specialize in serving quick meals. And thus, they are rightly called quick service restaurants.

Rapidly Spreading Fast Food Chains

Recent years have witnessed the mushrooming of fast food restaurants throughout India, especially in big cities.

They have been quickly spreading across smaller cities and towns. Even narrow little streets of India are today home to fast food joints, both Indian and international, always ready to satisfy food-lovers.

Why Quick Service Restaurants Are So Popular

• They provide an easy means to grab a quick meal on the way to work or during travel.
• They provide convenient takeaway and home delivery options.
• They are economical.
• With more and more people traveling abroad and embracing worldwide food, there has been an expansion of the taste palate. These restaurants provide a diverse choice of quick food.
• A growing economy thanks to a greater number of young working men and women has also led to citizens being more ready to spend on food.

Bringing Together A Wide Palate

Indian fast food restaurant chains are diverse, coming from different states of the country.

If you want to have a taste of North Indian street food with their tangy and sweet flavors, look no further than Haldiram’s, Bikanerwala or Nirula’s down the corner of a street. You can drop in for a quick meal and also satisfy your sweet tooth. They are a vegetarian’s paradise.

You can get a very good taste of the south at restaurants like Saravana Bhavan and Darshini.

Goli vada pav brings to you the famous dish of the streets of Mumbai along with its modern modifications like cheese vada pav.

Please your taste buds at Wow! Momo with bites of Darjeeling’s famous street food.

From Across The Borders

Early global entrants like McDonald’s faced many challenges in the beginning. Gradually, with modifications to their menu and policies, they have made their place in the Indian market. Today more and more International culinary chains are happily thriving in Indian streets.

International Culinary Chains

Delight yourself with a spicier version of McDonald’s burger, even if you are a vegetarian. There are options tailor-made for the Indian palate. Also, McDonald’s does not use beef in India.

Try Nando’s, KFC, Dunkin’ Donuts and many other fast food chains for a diverse taste from around the world.

Entertainment For All Occasions

If you are a part of the 360 billion youth of India and are hungry for more variety than ever before, any of these joints can satisfy you.

They can also please the traditional foodie with many of them including the most loved traditional flavors.

Many of these chains have a child-friendly atmosphere making them great for the entire family and also for organizing kids’ birthday parties.

Though these foods aren’t very friendly to the health conscious, many fast food chains are providing healthy alternatives to their dishes. They are definitely a great alternative to expensive dine-in restaurants when you want a little break from cooking at home.
Primary keyword – fast food chains (5 times including the title)

LSI keywords

Variants – chains of fast food, fast food joints, fast food restaurants, fast food restaurant chains, International food chains

Antonyms & Synonyms – quick service restaurants, street food, dine-in restaurants, cooking at home, Indian food market, take away, home delivery, international culinary chains, traditional foodie

Basic Checklist For All Content

weavingthoughts Training March 31, 2016

Basic Checklist For All Content

PART 1 – All Content

1. Format/Style according to samples shown by managers.

2. All sub headings for every piece have to be different and unique. In a new manner. But the type of content to cover remains similar.

3. 1-2 sentences per paragraph. No paragraph of more than 3 sentences.

4. 1 to 4 or so paragraphs per sub heading. Line gap between Paras and between para and sub heading.

5. 1 or 2 sections of bullet points. With 4-6 bullets each.

6. Beginning/Ending can’t have bullet points.

PART 2 – SEO (For SEO Content Only)

Assuming a 500w writeup.

1. Primary keyword in the:
Title
Excerpt (bold)
Last 50 words
One sub heading (optional)
Once in the body (optional)
Total 3-5 times including all of that above.
Nothing apart from the use in the excerpt/title/sub heading will be bold or italics.

2. If the brand keyword and primary keyword are different, then mention the brand keyword once or twice. No bold/italics.

3. LSI Keywords Variants:
2-5 different keywords. Once each.
Try to use once or twice in the sub headings.
No bold/italics.

4. LSI Keywords Antonyms/Synonyms:
4-6 different keywords. Once each.
Try to use once or twice in the sub headings.
No bold/italics.

5. Most importantly. No keyword stuffing. Shouldn’t be written for Search Engines. Should be written for real readers.

6. Has to read naturally and be natural overall. The keywords can’t be placed such that the reader feel the content is SEO’d.

What Is A Review Copy?

weavingthoughts Training March 13, 2016

A review copy need not be a review. It could even be a PR, article, website copy or something else. Depends on the project and what the client ordered.

Let me explain with the help of an example.

When you go to an ice-cream parlour, you ask the vendor to allow you to taste an ice-cream or two, without paying another. Just enough to taste, though.

Similarly, a review copy is a sample.

A sample that the client ordered from Weaving Thoughts (without paying us), to check the level of our service. So. You have to put your best foot forward. So as to crack the deal!

Of course, you’ll get paid as long as what you write is acceptable to the team. But we are NOT paid. It is done to win new clients.

It is our USP!

 

All the best. Nail it!

God Bless

Aakshey

Founder CEO, Weaving Thoughts

Training For Reviews

weavingthoughts Training March 13, 2016

Have you ever read a movie review or a game review?

That is the tone and format to follow over here.

It will be in third person, ‘They’.

You’ll review them and try to give your opinion, but it most be positive overall and must sound natural. A negative here and there may help to make it more believable but the overall tone must be positive. Unless specified otherwise.

The general rule is:

40% positive – 40% neutral – 20% negative

Don’t be overly negative. Don’t be overly positive.

Be natural and neutral. The review must be genuine and believable. And worthy of an authority website like Forbes.com or About.com

Be neutral to slightly positive in tonality.

Don’t be overly optimistic and don’t try to tell it as the best thing in its class.

Be real. Be genuine. But be neutral to very slightly positive in tone.

Don’t flaff or be over proud. Do NOT over do it!

You’re not a third rate salesman. Be genuine. Focus on the merits and mention the demerits. Convince naturally. Don’t by pushing. People like to buy from you. But only if you’re not trying to sell to them 😀

You’ll include sections with headings in bold like:

Features

Target Audience/Market

USPs
Performance/Quality
Customer service
Bottom line / Would you recommend or not
Rating (depends on the projectPros

Pros
Cons
Other relevant headings

Etc

You get the idea?

But try not to use generic sub-headings like Pros, Features etc. Be creative. The title and sub-headings should be long, catchy and descriptive.

Something along those lines.

 

All the best, God Bless!

Aakshey Talwar

WeavingThoughts.com

Training For Website Content

weavingthoughts Training March 13, 2016

Website content is content written on the main website.

Like content on a corporate website.

For instance, Apple.com, Microsoft.com, WeavingThoughts.com etc.

You don’t use ‘They’ or ‘I’.

You use ‘We’.

You’re representing the company and writing on their behalf.

Example: At IM Motors, we ensure that the customer is always well taken care of. Our clients believe that we would never let them down. The best technology is used over here.

And so on. Don’t over do it.

It should be natural, informative and factual. And of course, interactive/interesting.

But the tone has to be of a rep. Not of a third party or reviewer or journalist.

 

Thank You so much, God Bless!

Aakshey

Weaving Thoughts

SEO Training

weavingthoughts Training March 13, 2016

How To SEO Your Content

Whether you need to SEO (Search Engine Optimization, I am using it as Search Engine Optimize here though) your content needs on the context and project. Every project won’t need it. But it is best to follow certain guidelines in most situations.

The idea is to write content in a manner, such that:

  1. It is optimized for readers.
  2. Readers shouldn’t even feel your content has been SEOed. They should not even get a hint that the content is optimized. It should be good authority content. Keywords should NOT stand out. And the density should be low.
  3. At the same time, organic and natural keywords are sprinkled here and there, throughout, but secretly hidden throughout the content.
  4. The keywords shouldn’t be stuffed. Nor should they be awkward or out of place.
  5. The keywords have to be there to add value to the quality of the content. Optimization should happen as a by-product. The keywords should be there because that is the best way to write that write-up naturally. But. Don’t over do it!
  6. At the same time, you can’t omit using keywords altogether.

Before you start writing, you’ll only know the primary keyword.

Don’t come up with a list of LSI keywords to force them in. That is keyword stuffing! (I’ll explain later what LSI keywords are).

You have to write naturally. And as you follow the below guidelines, good natural LSI keywords will automatically come up and you’ll produce great content!

Keyword Density Tool

http://tools.seobook.com/general/keyword-density/

NOTE

If the client specifies a keyword density, follow their guidelines. Otherwise, follow ours.

Also, keyword = keyphrase = keyword

Most keywords are actually keyphrases of 2 to 4 words in length.

Types Of Keywords

There are two types of keywords:

The Primary Keyword/Keyphrase

LSI/Secondary/Organic/Supporting Keywords/Keyphrases

The Primary Keyword

The primary keyphrase is the main keyword/keyphrase. The focus keyword. The content is usually built directly related to this keyword.

Has to be used in the below-mentioned places:

Once in the title

Once in the excerpt (in bold)

Once in the last 50 words of the content

In addition to the above, for longer pieces of content (400+ words):

Perhaps once in one of the sub-headings, if possible. But not in more than one sub-heading.

A couple of times in the content body, spread throughout. Based on the content length and required keyword density.

LSI Keywords

There are two types of LSI keywords:

Variants of the primary keyword

Antonyms/Synonyms of the primary keyword

Variant LSI Keywords

These are keywords where the words are very closely related to tweaked versions of the primary keyword.

For example,

If the primary keyword is – fast food chains

Good variants are – fast food chain, fast food chain’s, fast food restaurants, chains of fast food etc.

Bad variants are – fast food, food chains etc.

Basically, anything that uses words that are very similar to the primary keyword.

And I am not saying you can’t use words like the bad variants listed above. Just that don’t consider them LSI keywords. Only use them for the purpose of writing your content, if required. And don’t over do similar words!

If  the primary keyword is – iPhone 6s+

Good variants are – iPhone 6s, iPhone 6s Plus, iPhone 6+, iPhone 5s, Apple iPhone 6 etc

Bad variants are – iPhone, Apple, Apple iPhone etc.

Once again.

You have to write naturally. While writing the content, there is no bad or good LSI keyword. But when you try to check the article for good LSI keywords, the bad examples don’t count.

While you’re writing and doing your research (before you start writing), keywords should automatically start coming to your mind.

Don’t try to choose keywords in advance and try to fit them in. That is keyword stuffing. Do NOT do that!

Variants have to be used randomly, sprinkled throughout the article.

Again, be natural. The keyword density metrics are just guidelines.

As long as you’re in a reasonable range, you’re good. Don’t over do it grossly. And don’t skip it completely!

Antonym/Synonym LSI Keywords

Antonyms = Keywords indirectly or oppositely related to the industry/niche/primary keyword in question.

Synonyms = Keywords directly or indirectly related to the industry/niche/primary keyword in question.

Basically, try to avoid using any of the words from primary keyword again in these types of LSI keywords. Try to go for related words, but not the same ones.

For example,

If the primary keyword is – fast food chains

Synonym LSI keywords (good) – quick service restaurants, home delivery, takeaways, gourmet dishes, order lunch online etc.

Antonym LSI keywords (good) – in-room dining, fine dining restaurants, learn cooking at home, dieting recipes etc.

Again. You have to write naturally. While keeping the above in mind. There has to be a balance.

And the most important thing is being natural and genuine. Without making the reader feel awkward or uncomfortable.

Ideal Keyword Density

Depends on the following:

  1. These guidelines are just that. Guidelines. Not set in stone. They have to be followed such that ethos is maintained. Sometimes going 2x over the below density may be okay. While other times having 0.5 times the below density may not be acceptable. It is how you write. You have to write for the reader. So it doesn’t appear as if you wrote for the search engine.
  2. The longer the content, the less the keyword density required. Although the keywords will be used more in absolute terms in longer content, but the density will gradually come down.
  3. The more the words in the keyword, the lower the density needed. Single or double word keywords need to be used more often than a 4 or 5-word keyword. Obviously.
  4. The industry, niche and context. Smaller/Less competitive industries need a lower density.
  5. The writer. The most important thing is that the reader must not feel that they are reading SEOed content. They should feel important and feel what they’re reading is optimized for people like them. Not for search engines!

Primary keyword

Assuming a 500-word piece – 0.5-1% tops.

So across 500 words, 3 to 5 times. Once in the title, once in the excerpt, once in the last 50 words, and 0-2 times in between.

Assuming a 1500 words piece – 0.3-0.6% or so.

So across 1500 words, 5 to 10 times. Same as above. But more number of times in the content body.

Assuming a 200 words piece – 1-1.5% or so

So across 200 words, 2-3 times. Once in the title. Once in the last 50 words. And maybe once in the first 50 words/excerpt/whatever.

Just the first use in the excerpt will be in bold. And if used as a part of the title (compulsory) and sub-heading. No other instance will be highlighted. Neither bold, nor italics nor underline.

Variants

Assuming a 500-word piece, 2-5 different keywords, used exactly once each. Preferably spread out.

Try to use in 1-2 sub-headings if you can. And the remaining times in the body. But. No force. No compulsion. High quality, nicely reading and engaging content is more important than using in the wrong places.

Assuming a 1500-word piece, 5-10 different keywords, used exactly once each.

Assuming a 200-word piece, 1-2 different keywords, used exactly once each.

No highlighting. No bold/italics.

Antonym/Synonym Keywords

Assuming a 500-word piece, 4-6 different keywords, used exactly once each. Preferably spread out.

Try to use in 1-2 sub-headings if you can. Again. Being natural and engaging is what counts the most.

Assuming a 1500-word piece, 8 to 12 different keywords, used once each.

Assuming a 200-word piece, 2-3 different keywords, used once each.

No highlighting. No bold/italics.

FAQs

  1. You don’t have to count the usage of every keyword. That is ridiculous. As long as these guidelines are embedded in your DNA, you should be okay! Don’t keyword stuff. Be natural and write for your reader. And ensure the keywords are there, somewhere. And you’ll be okay! 🙂
  2. Ideally, don’t use single word keywords. The best keywords are 2-4 words in length. One word keywords are too generic and difficult to rank. 5+ word keywords are usually difficult to use without breaking the grammar. Again, everything is relative. Focus on quality and being natural.
  3. All 3 types of keywords have to be mentioned at the bottom of the article, with the respective headings.
  4. The basic thing is – don’t try to fit them in. They need to be there naturally. And then check the content after writing it to see which ones were used. Tweak here or there if required to add a few in. But don’t keyword stuff the content.
  5. 1% keyword density = 1 time per 100 words. So 1.5% of 350 words is approximately 5 times or so.
  6. SEO is important.
    But grammar, correct English and good sentence structure is more important.
    Grammar comes first. Not SEO.
    You may edit/omit a keyword or two here and there if required for correct grammar.
    However, you can’t ignore SEO. There has to be a balance. CONTENT IS KING!

All the very best, Take Care!

Aakshey

WeavingThoughts.com