Website content is content written on the main website.
Like content on a corporate website.
For instance, Apple.com, Microsoft.com, WeavingThoughts.com etc.
You don’t use ‘They’ or ‘I’.
You use ‘We’.
You’re representing the company and writing on their behalf.
Example: At IM Motors, we ensure that the customer is always well taken care of. Our clients believe that we would never let them down. The best technology is used over here.
And so on. Don’t over do it.
It should be natural, informative and factual. And of course, interactive/interesting.
But the tone has to be of a rep. Not of a third party or reviewer or journalist.
Thank You so much, God Bless!